Wisdom Blog

Transforming the world of healthcare requires ideas, insights, curiosity, and healthy challenges to the status quo. Our blog contains abundant doses of all of those things.

Practices and Practitioners

Embracing Lifecycle Health

The Wide-Angle Lens of Lifecycle Health As we progress through what we’ve termed the “Wellness Revolution” there are a lot of belief systems about human health and wellness that need to evolve and change. We’ve chosen the term, “Lifecycle Health” to signify a more comprehensive view across the complete human life cycle. None of the other terms used today in the fields of Healthcare and Wellness are comprehensive enough, either in scope or time frame. “Integrative”, “Functional”, “Lifestyle”, “Allopathic”, “Naturopathic” all speak to methods and modalities of diagnosis, treatment, prevention, and adjustments people make to their lives to prevent, treat or recover from illness and enable improved health. They each tend to focus narrowly on the current time frame of the person’s life. Enhancing How Are Born, Live and Die Lifecycle Health uses a much wider lens with an extended depth of field. It considers the full range of factors that impact our health and wellness through all stages and cycles of life, including our genetic history, as well as the life conditions of our ancestors. Understanding and applying Lifecycle Health ensures that the next generation will have a more solid foundation for managing their health and wellness. It also enables us to die and transition out of this life with more vitality and dignity, including less pain, discomfort and fear. The Five Strengths of Wellness To fully understand the concept of Lifecycle Health, one needs to consider the range of human health factors that we call “The Five Strengths”: Physical Strength, Intellectual Strength, Emotional Strength, Spiritual Strength and Wisdom Strength. We are each endowed with these strengths as core components of human nature. How we choose to view and use these strengths (or neglect to use them), has fundamental impacts on our health and the pursuit of wellness. The Five Strengths can best be understood by asking one deep, but simple question related to each strength: Physical Strength – What do you do? Intellectual Strength – What do you think? Emotional Strength – What do you feel? Spiritual Strength – What do you believe? Wisdom Strength – What do you know? Applying the Five Strengths The Physical Strength question is perhaps the easiest to answer and tends to be the primary focus of most current health care modalities: What do you eat? How much exercise do you get? How well or poorly do you sleep? What is your previous illness and surgery history? What diseases did your parents and siblings have and how did they die? However, even in the Physical Strength category, allopathic physicians rarely ask or explore important questions related to our health histories: Were your born naturally or via Caesarian Section? Were you breast fed or bottle fed as a newborn? Were you on track or behind schedule with growth and cognitive milestones as a child? Did your physician prescribe many antibiotics in your childhood? Have you had any major physical body or head injuries? What were you fed growing up? Were you active or sedentary during the earlier stages of your life? How have any of those factors changed over time or recently? What does your genetic profile say about your body, health and receptivity to specific treatments? What patterns of illness and death are prevalent in your ancestral family history? Beyond the Physical Strength category, there are a wide range of factors that are essential to our physical, emotional, and psychological health that are largely ignored by the allopathic medical community. Eastern medicine, native wisdom and classic philosophy traditions have all known and taught for thousands of years that intellectual thought, emotional wellbeing, spiritual beliefs and our concepts of wisdom are all inextricably intertwined in human health and healing. For instance, we’ve all perhaps known people who feel or believe they are going to die or not recover from disease and that’s exactly what happens to them. Conversely, we’ve probably also known or heard of people who have been diagnosed and labeled with a statistically fatal disease, yet recover completely because they feel, believe or know they will; despite the prediction of their doctors. The Human Body’s Unlimited Capacity to Heal Functional Medicine practitioners and therapists who have chosen to believe in and specialize in modalities such as acupuncture, hypnosis, kinesiology, energy healing, sensory therapies, meditation and prayer are tapping into millennia of knowledge, belief and wisdom about how best to optimize human life and wellbeing. They understand that the human body and mind has unlimited capacity to heal itself if we understand how our bodily systems were built to work. They also understand how to prevent or eliminate toxic chemicals, thoughts, feelings and relationships that can diminish or destroy our health. Patients, caregivers, patient advocates and practitioners who understand Lifecycle Health use it as a whole health framework that asks and answers the full range of questions about our Five Strengths. They then use that full-range profile to advise and direct protocols for the restoration and building of strength in all five areas … fully leveraging the assets of our body, intellect, emotions, spirit and wisdom to prevent disease, cure illness and achieve sustainable health.

Read More »
Press Activity

MindBody Talent Fuels Wellness Revolution

Industry Veterans Pool Talent and Networks to Revolutionize Healthcare December 2, 2019 12:00 PM CST ST. Louis, Missouri – MindBody Talent today announced five integrated service lines and a broad talent network created to fuel a long-overdue revolution in healthcare. The services are designed to provide comprehensive support to medical practitioners and practices that are committed to the fields of Functional, Integrative and Lifestyle Medicine. Wellness Industry Definitions and Stats “Functional”, “Integrative” and “Lifestyle Medicine” are terms commonly used to describe the fields of healthcare that are focused on identifying and treating the root causes of illness and disease with the goal of restoring sustainable health. Collectively, those fields form the basis of the industry defined as, “Wellness”. According to the Global Wellness Institute, the Wellness market was a $4.2 trillion global industry in 2017 and is on a pace of further rapid growth. Research from Statistica and other sources project that the U.S. share of the Wellness market will be in the range of $179 billion by 2020. MindBody Talent Mission to Fuel a Wellness Revolution Given the size and momentum of the Wellness industry, MindBody Talent was created to coordinate and catalyze growth for Wellness practices and practitioners, as well as for the patients they serve. Its goal is to fuel a wellness revolution, but that goal comes with a range of daunting industry challenges. Despite the size and projected growth of the Wellness industry, the founders of MindBody Talent recognize a major gap that they seek to address with their company, including its range of services and talent network. “There are a lot of very talented and innovative professionals in the field of Wellness”, said Robin Stewart, CEO and co-founder of MindBody Talent. “But those professionals, as well as the industry overall, lack a coordinating force and foundational support system for those practitioners and their practices. MindBody Talent’s five service lines were each designed to provide essential elements of that support system, as well as supplying that coordinating force.” Ms. Stewart went on to describe the challenges that MindBody Talent seeks to address, “The Wellness industry is fighting a difficult battle on two fronts. One front is the Western medicine ‘allopathic’ approach to healthcare that is fueled by the massive pharmaceutical and insurance industries. Those industries represent over two trillion dollars of momentum behind a medical approach that focuses on treating symptoms with pharmaceutical drugs and surgery. The second battle front is the embedded mindset of several generations of patients and their caregivers who have been conditioned to believe solely in the allopathic approach.” Battling $2 Trillion of Momentum and Generations of Mindset MindBody Talent’s other co-founder and COO, Richard Hoffmann, further outlines the metrics of the challenges, as well as the company’s approach to the revolution. “For almost 70 years, we have been receiving a progressive volume of brainwashing telling us that taking drugs and undergoing surgeries as prescribed by allopathic doctors is the right way to manage health. That ‘diagnose and prescribe’ approach to treating illness has resulted in Americans taking higher quantities and more complex combinations of prescription drugs than any country in the world”, said Hoffmann. “Drug prescriptions in the U.S. rose 85 percent between 1997 and 2016, from 2.4 billion to 4.5 billion a year. That growth continues unabated. Meanwhile, our population is suffering from unprecedented epidemics of diseases that include obesity, autism, dementia, diabetes, cancer, depression and a range of autoimmune disorders, as well as drug addictions, overdoses and contraindications. A growing body of research is showing that excessive prescribing and use of pharmaceutical drugs is causing or worsening the diseases they were originally intended to fix”, added Hoffmann. A recent study by researchers at Johns Hopkins Medicine says that medical errors should rank as the third leading cause of death in the United States. According to the study and its base of research, medical mistakes that can lead to death range from surgical complications that go unrecognized to mix-ups with the doses or types of medications patients receive. The Johns Hopkins study estimates that more than 250,000 Americans die each year from medical errors. On the CDC’s official list, that would rank just behind heart disease and cancer, which each took about 600,000 lives in 2014, and in front of respiratory disease, which caused about 150,000 deaths. The authors of the Johns Hopkins study urged, in an open letter to the CDC, to immediately add medical errors to its annual list reporting the top causes of death. These statistics don’t even begin to account for the myriad of health problems caused by pharmaceutical drug overuse, side-effects, adverse reactions and unforeseen contraindications. They also don’t consider that the medical errors caused by excessive use of prescription drugs may also be contributing to the first two leading causes of death. Urgent Need for a Wellness Revolution “The current system of healthcare in the west has created a major cyclical problem for patients and our overall state of health”, Hoffmann explains. “Aggressive pharmaceutical marketing, medical school curricula and insurance company policies oriented around the ‘diagnose and prescribe’ model of illness management, and medical practice profitability models that force physicians to spend minimal time with patients have collectively created a broken model for truth ‘health’ care. We’re in desperate need of a systemic change.” “The root of the term ‘revolution’ means to ‘turn around’ or to ‘roll back’”, Hoffmann continued. “Through the framework of services from MindBody Talent, we’re supporting a nationwide network of Wellness industry practitioners and practices in their quest to return us to the methods and practices that worked for thousands of years in the management of illness and the restoration of health. Our clients and partners in our talent network are mining and honoring ancient wisdom that was largely discarded with the advent of modern science and the development of the pharmaceutical medicine industry. They are charting paths that honor the old while embracing the new in blended models that work for our modern life and times.” Near-Term and Long-Term

Read More »
Clients (Hiring Managers)

Building Great Web Presence

Your Web Presence – Fueling or Failing Your Wellness Practice? Here’s a bold but probably very true statement … your internet presence is most likely failing your health services practice. That means failing to meet the needs of your practice as well as failing the patients who need your services. By “Internet presence” we mean your website, your social media activity, online advertising, video publishing and any other digital means you use to create awareness about your practice and your specialties as a practitioner. We can make that statement with confidence because we’ve been actively engaged with healthcare industry marketing since the earliest days of the internet. We are highly tuned to analyze, diagnose, recommend and implement remedies for Healthcare, Wellness and Senior Living industry websites, social media channels and digital advertising campaigns. Almost every medical practice has a website these days; frankly very few of them are good. Don’t feel too bad if yours isn’t great because you’re not alone in your profession. In our experience, most healthcare web properties fall far short of accomplishing the needs of medical practices and wellness centers, as well as for the patients they serve. In order to fully do justice to your important life’s work, your presence on the web must not only fulfill the technical requirements of the internet, it must also communicate the spirit of your vital role in the much-needed revolution in healthcare. Two Topics – Powerful Leverage for Your Practice This is a two-part article covering essential sister topics that are critical to the success of your medical practice, as well as to your individual success as an administrator or practitioner in the field of Functional and Integrative Medicine. (1) The first article is about your need for a brand and a platform, “Building a Great Wellness Brand”. (2) This article, “Building Great Web Presence” is about how your presence on the internet can either make or break your ability to stand out as a unique practitioner of wellness services. You’ve invested heavily in the education and career specialties of your practice. These two crucial tips will maximize your return on those investments. The Patient/Practitioner Relationship has Changed Radically For most people of adult age today, the doctor/patient relationship in western countries has followed a pretty simple process for most of our lives … get sick or injured … find a general medicine physician or one who specializes in your therapeutic issue AND who accepts your insurance plan … get a diagnosis and prescription from him or her … take the pharmaceutical medication or therapeutic recommendation … rinse and repeat for each illness or malady. Two phenomena have changed that landscape entirely: 1) The rise of the internet as a health information resource 2) The rise of Functional and Integrative Medicine driving the healthcare revolution The Internet’s Power Over Your Practice The rise of the internet as a health and wellness information resource has made skills in digital marketing more important than ever for medical practices, especially for practices and practitioners committed to Functional and Integrative Medicine. According to research from McKinsey & Company, over 80% of consumers view digital solutions as the best way to meet their healthcare needs. Over 80% of healthcare consumers make their physician choices online prior to reaching out to a practice. If your online presence isn’t stellar, you don’t even know which patients you’re missing. Patient use of the internet includes finding doctors, checking health information, and monitoring health metrics. Other studies confirm that up to 85% of patient decisions to choose a care provider happen before they ever contact a practice. That means that your story told through the internet must be clear and compelling or you risk never seeing the face of patients who need your expertise. Beyond acquiring patients, the McKinsey research and other similar studies show that keeping patients is also heavily dependent on you having a website that confirms the treatments you prescribe and supports patient decisions to come back for more. Seven Typical Points of Website Failure and Risk Given the rapidly changing trends in the internet and its role in the consumerization of healthcare and Wellness, there are seven primary points of failure and risk that we typically find when analyzing Healthcare and Wellness industry websites: 1) Branding and Story-Telling Beyond your medical competencies and credentials, patients and their advocates want and need to know your story. It’s no longer enough to have an MD, DO, PhD, PA or NP behind your name. Patients and their caregivers want to know the “why” behind your “what”. Our sister article, “Building a Great Wellness Brand” describes exactly why that is critical to today’s health and wellness consumers. It also provides guidelines on what to do about it to the benefit of your practice. 2) Differentiation and Uniqueness The fields of health management and wellness are getting more and more crowded with practitioners offering tradition, allopathic services, as well as a wide range innovative solutions to addressing and preventing chronic illness. If your internet presence doesn’t clearly differentiate your practice and specialties, then the patients you want to attract won’t be able to find you through the fog and noise of a very loud marketplace. As we profiled in “Building a Great Wellness Brand” that challenge is even greater for practices and practitioners in the fields of Functional and Integrative Medicine. 3) Ensuring Security If you look at the bar where your website address appears in internet browsers, you’ll see several symbols that signify the security of your website and the data it manages. Those symbols not only indicate to your site visitors that it’s safe to browse your website. They also mean something very significant to your presence on the internet. Beginning in 2014, Google and other search engines began excluding websites in search results if those websites don’t contain proper security. Google’s policies have progressively become more restrictive over the last five years. Way more than half of the health and wellness websites we review don’t

Read More »
Clients (Hiring Managers)

Building a Great Wellness Brand

Two Topics – Powerful Leverage for Your Practice This is a two-part article covering essential sister topics that are critical to the success of your medical practice, as well as to your individual success as an administrator or practitioner in the field of Functional and Integrative Medicine. (1) This first article is about your need for a brand and a platform, “Building a Great Wellness Brand“. (2) The second is about how your presence on the internet can either make or break your ability to stand out as a unique supplier of wellness products and services, “Building Great Web Presence“. The Essentials of Branding and Platforms for Wellness Professionals Differentiation in any industry is difficult. Standing out as a unique provider of Functional and Integrative Medicine services is exponentially more complicated. In the rapidly evolving fields of healthcare and wellness, you need a brand and a platform that enables you to promote and propel your brand. You’ve invested heavily in the education and career specialties of your practice. These two vital tips will maximize your return on those investments. New Translation of the Archimedes Principle In the 3rd century BC, Archimedes of Syracuse famously said, “Give me a lever long enough and a fulcrum on which to place it, and I shall move the world”. The modern equivalent is, “Give me a brand and a platform from which to project it and I shall move the world”. Marketing experts across every industry stress the need for corporate brands, personal brands and “platforms” to give your brand a voice. These factors are essential for success in today’s noisy world. That challenge is even more difficult for practices and practitioners offering Functional and Integrative Medicine services. This article profiles that complexity and offers solutions that benefits providers and patients alike. Four Key Reasons Why Your Differentiation is Hard Work 1) Building Trust and Dispelling the “Alternative Therapy” Myth – Let’s face some hard truths … at least four or five generations of Americans have been indoctrinated into the belief that they can trust traditional, allopathic medical doctors, including the treatments they prescribe. Simultaneously, we’ve all heard the myth that doctors of osteopathy, chiropractic doctors and “alternative therapy” practitioners are “quacks”. Somehow, the medical and healing practices that worked for thousands of years became discredited “alternative” therapies and quackery upon the birth of modern medicine and pharmaceutical science. This dual mythology makes for a very steep hill to climb for you in building trust and credibility with patients. Meanwhile, the perception of trust is often already baked in with your traditional medicine counterparts. The majority of allopathic medicine physicians (MD), nurse practitioners (NP), physician assistants (PA) and therapists already have the inherent trust of their patients, which gives them the luxury of focusing solely on their practice. On the contrary, you carry the extra burden of constantly climbing the trust and credibility mountain while also focusing on helping your patients. 2) The Job of Curing People is Hard – The path you’ve chosen to actually cure people of chronic illnesses and acute conditions is a far more difficult road to travel than merely treating symptoms with pharmaceuticals and surgery. Therefore, the story you must tell about your methods, protocols and range of treatment modalities is far more complex. Quickly and efficiently conveying those messages to an often-skeptical population requires experience, skill and finesse. That professional competency is the art and science of marketing. 3) Patients are Getting Smarter and More Discerning – The Internet has turned everyone into a health expert. For any given symptom, a few minutes of Google searching will bring back libraries full of information, as well as speculation about what that symptom might mean. By the time your prospective patients reach your website, they are already armed with loads of information that they will compare against your specialties and credentials. Studies show that up to 85% of patient decisions to choose a care provider happen before they ever contact a practice. Your story must be clear and compelling to convince these discerning patients and their families to choose you. 4) Competition is Fierce and Getting More So – The expanding diversity of treatment modalities and methods is creating a broader and more complex set of decision choices for patients and their advocates. Savvy practitioners and therapists are finding more and more creative ways to tell their stories about why they’ve got the better approach. Your message must slice through that fog to clearly differentiate your practice and unique range of specialties. The Power of Why – Communicating Your Passion Perhaps the biggest reason to build your brand and platform is what the master marketing strategist, Simon Sinek calls “Start with Why”. According to Sinek, “People don’t buy what you do; they buy why you do it. The goal is not just to motivate people who need what you have, the goal is to inspire people who believe what you believe.”6 The process of developing your brand forces you to think about and articulate what you believe. Communicating what you believe will inspire and motivate patients to want the unique services you provide. To illustrate this point, we’ll profile how we constructed the “why” and brand of MindBody Talent. We understand that “what” MindBody Talent delivers is five categories of services that we provide to Functional and Integrative Medicine practices and practitioners: (1) executive recruiting, (2) strategy consulting, (3) coaching and training, (4) branding and marketing, and (5) technology solutions. That combination of services may make us unique in our chosen markets, but what makes those service lines really compelling is “why” we deliver them. What We Believe – The Driver of Our Passion We believe in the need to transform the fields of healthcare and wellness through the application of Functional and Integrative Medicine solutions. We believe that our country is long overdue for a revolution in healthcare. And we understand that our role is to help fuel that revolution by providing our services to Functional and Integrative

Read More »
Practices and Practitioners

Fueling The Healthcare Revolution

Recovering the Health and Vitality of Our Generation and the Next The field of healthcare in North America is in desperate need of a full-on revolution. Despite more advances in science, medicine, philosophy and psychology than any other time in history, the percentage of chronically ill Americans is also higher than any time in history. Tragically, those percentages are growing dramatically. This Revolution is long overdue. Symptoms of the Need for Change in American Healthcare According to the Centers for Disease Control and Prevention (CDC), about half of all US adults (roughly 117 million people) have one or more chronic health conditions; one in four suffer from two or more chronic health problems.1 As a result of the Western medicine, allopathic approach to using a “diagnose and prescribe” model for treating illness, Americans are taking higher quantities and more complex combinations of prescription drugs at an accelerating pace. According to the health research firm Quintile IMS, the number of prescriptions filled for American adults and children rose 85 percent between 1997 and 2016, from 2.4 billion to 4.5 billion a year. During that time, the U.S. population rose by only 21 percent.2 Meanwhile, a study by researchers at Johns Hopkins Medicine says medical errors should rank as the third leading cause of death in the United States. According to the study and its base of research, medical mistakes that can lead to death range from surgical complications that go unrecognized to mix-ups with the doses or types of medications patients receive. The Johns Hopkins study estimates that more than 250,000 Americans die each year from medical errors. On the CDC’s official list, that would rank just behind heart disease and cancer, which each took about 600,000 lives in 2014, and in front of respiratory disease, which caused about 150,000 deaths. The authors of the Johns Hopkins study urged, in an open letter to the CDC, to immediately add medical errors to its annual list reporting the top causes of death.3 These already frightening facts don’t even begin to account for the myriad health problems caused by pharmaceutical drug side-effects, adverse reactions and unforeseen contraindications. In her recent groundbreaking book, “A Nation of Unwell”, Dr. Kristine Gedroic concisely describes the root of the problem with the Western medicine, allopathic approach. “As physicians, we are not trained to consider why patients are having symptoms in an attempt to correct the underlying cause. We are taught to ask the questions we need to have answered in order to add up to a particular disease or diagnosis, and we are trained to consider what medicine will help with the symptom and make the patient more comfortable or less at risk. We then discard all the other elements that seem to have no relation”. Dr. Gedroic goes on to liken this approach to the analogy of a fire and smoke detector, “When we take medicine for a symptom without looking for a cause, we are dismantling our internal smoke detector while the fire continues to burn, becoming more intense and problematic over time.”1 A Medical Profession Ready for Change In the course of our work at MindBody Talent, we talk with medical professionals of all stripes, literally every day of every week. Those conversations and relationships include allopathic and osteopathic physicians (MDs and DOs), nurse practitioners (NPs), physician assistants (PAs), therapeutic specialists and practitioners of a wide range of traditional and non-traditional therapies. We also work closely with executives who run medical practices, hospitals, wellness centers and senior living facilities. Those conversations have a very common and increasingly frustrated theme that goes something like this … “I didn’t enter the medical profession to only treat symptoms and too often fail in the process. I didn’t spend years and hundreds of thousands of dollars on my education to dispense pills and prescribe treatments that so often make the situation worse. There has to be a better way”. Thankfully, there is a better way… the Revolution in healthcare is finally and steadily gaining steam. Honoring the Past to Chart the Path Forward The Latin root of the term “revolution” means to “turn around” or to “roll back”. The revolutionary voices in the American healthcare system are doing just that … calling us to return to the roots of methods and practices that worked for thousands of years in the management of illness and the restoration of health. These visionary leaders are mining and honoring ancient wisdom that was largely discarded with the advent of modern science and innovations in medicine. They are charting paths that honor the old while embracing the new in blended models that work for our modern life and times. This Revolution is picking up momentum because of people like Dr. Kristine Gedroic and a growing number of like-minded experts in Functional, Integrative and Lifestyle Medicine that include Dr. Mark Hyman, director of the Center for Functional Medicine at the Cleveland Clinic and founder of The UltraWellness Center; Dr. Andrew Weil, founder and director of the Arizona Center for Integrative Medicine; Dr. Dean Ornish, founder and president of the Preventive Medicine Research Institute; Dr. Jeff Egler, medical director of the Inspire Health Center at Adventist Health; Dr. Lauren Munsch Dal Farra, CEO, and Dr. Sita Kedia, Medical Director, of PALM Health; Dr. Theri Raby, founder and medical director of The Raby Institute for Integrative Medicine at Northwestern; Dr. David Katz, founder of Yale University’s Yale-Griffin Prevention Research Center and founder/president of the True Health Initiative; and Dr. Mehmet Oz, attending physician of New York Presbyterian/Columbia University who uses his prolific media presence to open so many alternative conversations about health. It’s also growing because of the thousands of practitioners and hundreds of medical practices, wellness centers and senior living communities across the country that are becoming savvy to the tenets and methodologies of Functional, Integrative and Lifestyle Medicine. These leaders are choosing to use a broader lens that includes modern advances in science and medicine, but also inclusively revisits ancient wisdoms, pays attention

Read More »

Website Proudly Supported by The Valley List