Vision and Experience for the Revolution
The most successful organizations actively maintain two essential things in balance:
Vision – The ability to see things that the market doesn’t yet see. That includes problems that people don’t recognize as “problems” and solutions that they don’t necessarily know that they want or need yet.
Market Input – The willingness and ability to listen to what the market is saying it perceives as wants and needs.
If your hospital, medical practice, wellness center or corporate wellness program relies too heavily on vision alone, you may be too far ahead of the market. You may also miss the needs and nuances of what the market thinks it wants and needs right now.
If you rely too heavily on market input, then you’ll miss the things that the market doesn’t yet envision that it wants and needs. Customers generally are not very creative or prescient about what they want and need, especially in terms of new health innovations and technology solutions.
To be optimally successful in today’s field of health care, wellness practice and corporate program leaders must carefully balance vision with market input.